I design user-centered digital products that inspire and scale.
With over 15 years of experience in UX design and design systems, I connect strategy, design, and technology to create consistent experiences, efficient teams, and lasting success.
🎯 UX CONSULTING
I help companies anchor UX strategically and scale design sustainably. With over 15 years of experience in strategy, DesignOps, and design systems, I bridge the gap between business, design, and engineering to create lasting impact.
Services:
– Developing UX strategies & roadmaps
– Building and scaling design systems
– Introducing DesignOps & agile workflows
– Consulting on accessibility & inclusive design
– Coaching and mentoring UX teams
Let’s make your UX strategy future-ready.
📱 UX DESIGN
As an experienced Lead UX Designer, I craft digital products that are functional, intuitive, and engaging. From research to the final interface, I offer hands-on design expertise — recognized with international awards.
Services:
– User research, personas & customer journeys
– Information architecture & interaction design
– Wireframes, prototyping & usability testing
– High-fidelity UI design (web & mobile)
– Developer handoff including design-to-code workflows
Let’s create user experiences people love.
👋 Hi, I’m Simon.
Lead UX Designer · UX Strategist · Design System Expert
Starting out as a Frontend Engineer, I moved into Usability Engineering and eventually became a Lead UX Designer. With over 15 years of experience across startups, agencies, and global enterprises, I’ve built design teams, implemented design systems, and shaped digital products used by millions of people.
Focus areas:
– UX Design for Web & Mobile
– Design Systems & DesignOps
– Team & Process Leadership in Agile Environments
My approach: Understand users, optimize processes, and create products that delight. That only works through empathy, systems thinking, and a clear understanding of technical feasibility.
"Everything is designed, but some things are designed well."
Portfolio
Case studies that show how I combine strategy, user-centered design, and team development to create lasting impact.



