Garden – Product Brand
Creation of a product brand from scratch for a new digital retail consumer financial service without any restrictions like corporate identity, guidelines etc.
Build a product brand for a new financial product where customers feeling comfortable while dealing with their finance.
Analysis the target audience and define a brand based on their underlying preferences. Don’t rely on their expectations for a digital financial product. Observe when they have positive associations and feeling comfortable while presenting different brand assets.
Brand Design Lead
6 team member (Researcher, Brand Experts, Designer)
2017 (4 months)