HVB Mobile - UX Design Strategy

MISSION
Define a new design strategy of the mobile user experience for the existing HVB brand and corporate identity.

CHALLENGE
Create a user experience design where existing users feel comfortable and a new mobile affine customer base is attracted.

SOLUTION
Take the core values of the existing HVB brand, transfer them into a completely reduced and clear mobile design to create a fresh and modern but also known user experience.

  • CLIENT:

    HypoVereinsbank (UniCredit)

  • INDUSTRY:

    Finance

  • MY ROLE:

    UX Design Strategy Lead

  • TEAM RESPONSIBILITY:

    4 team member (Design Strategist, Researcher, Designer)

  • IMPLEMENTATION PERIOD:

    2015 (4 months)

  • CATEGORY:

    Mobile

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