HVB Mobile - UX Design Strategy
Define a new design strategy of the mobile user experience for the existing HVB brand and corporate identity.
Create a user experience design where existing users feel comfortable and a new mobile affine customer base is attracted.
Take the core values of the existing HVB brand, transfer them into a completely reduced and clear mobile design to create a fresh and modern but also known user experience.
UX Design Strategy Lead
4 team member (Design Strategist, Researcher, Designer)
2015 (4 months)