Garden – Product Brand

MISSION
Creation of a product brand from scratch for a new digital retail consumer financial service without any restrictions like corporate identity, guidelines etc.

CHALLENGE
Build a product brand for a new financial product where customers feeling comfortable while dealing with their finance.

SOLUTION
Analysis the target audience and define a brand based on their underlying preferences. Don’t rely on their expectations for a digital financial product. Observe when they have positive associations and feeling comfortable while presenting different brand assets.

  • CLIENT:

    Munich Re

  • INDUSTRY:

    Finance, Insurance

  • MY ROLE:

    Brand Design Lead

  • TEAM RESPONSIBILITY:

    6 team member (Researcher, Brand Experts, Designer)

  • IMPLEMENTATION PERIOD:

    2017 (4 months)

  • CATEGORY:

    Brand

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