Garden - UX Design Strategy

MISSION
Derive a digital UX Design Strategy from a new defined product brand considering actual design trends and patterns.

CHALLENGE
Find the right balance between the intersection of garden brand’s core values: enjoyable, competent, approachable and honest.

SOLUTION
Research of the right digital design codes for translating the brand core values into a fine tuned digital experience.

  • CLIENT:

    Munich RE

  • INDUSTRY:

    Finance, Insurance

  • MY TASKS:

    UX Design Strategy Lead

  • TEAM RESPONSIBILTY:

    5 team member (Design Strategist, Researcher, Designer)

  • IMPLEMENTATION PERIOD:

    2017 (3 months)

  • CATEGORY:

    Strategy

DE