Garden - UX Design Strategy
MISSION
Derive a digital UX Design Strategy from a new defined product brand considering actual design trends and patterns.
CHALLENGE
Find the right balance between the intersection of garden brand’s core values: enjoyable, competent, approachable and honest.
SOLUTION
Research of the right digital design codes for translating the brand core values into a fine tuned digital experience.
CLIENT:
INDUSTRY:
Finance, Insurance
MY TASKS:
UX Design Strategy Lead
TEAM RESPONSIBILTY:
5 team member (Design Strategist, Researcher, Designer)
IMPLEMENTATION PERIOD:
2017 (3 months)
CATEGORY:
Strategy