HVB Mobile - Banking App
Enhance the mobile banking experience to convert existing online banking (desktop) customers to mobile and increase their interactions with the company. Attract a more mobile affine target audience.
Figure out the most used functions of a highly complex online banking and provide simple, smart and easy solutions for mobile.
Craft a completely reduced and clear mobile user experience based on the HVB brand with the simplest way of interaction for the most used functions.
UX Design Director, Product Owner
9 team member (Researcher, Designer, QA Manager)
2015-2016 (first release 18 months)