Garden - Savings App
MISSION (business requirement)
Define a new way for selling life insurance products solely digital to reach out a younger target audience between 20 and 45 via mobile.
Make dealing with finance enjoyable! Find the sweet spot between a fancy and trustworthy user experience.
Craft an enjoyable and appealing visual experience while providing safety and trustworthy through extraordinary high quality in every detail of the user experience like micro interactions, illustrations, micro copy etc. Validate on a regular basis with the target audience.
UX Design Director, Product Manager
20 team member (Researcher, Designer, Developer, Product Owner, Scrum Master, QA Manager)
2018-2020 (initial go-live after 14 months)