Case Study – Launching a new digital insurance brand to the market

CONTEXT

After developing the brand, design strategy, and app, the next step was the market launch. The goal was to test the relevance of the new Garden brand in the digital insurance space and acquire its first customers.

CHALLENGE

To position a completely new and unknown brand within the financial market — and convince users to invest their savings in an innovative digital product that had no existing reputation.

APPROACH

As Online Communication Strategy Lead, I managed a team of social media and marketing specialists. Together, we developed a consistent communication strategy across multiple channels — including landing pages, app stores, and social media.

• Ensured alignment of content, visuals, and tone of voice with the overall product experience
• Leveraged analytics and performance marketing to continuously optimize conversion rates and audience engagement

SOLUTION

A cohesive, cross-channel communication setup that delivered a consistent brand message and built trust in a completely new financial product.

IMPACT

The strategy enabled a successful market entry, generated the first customers, and validated both market fit and audience relevance for the Garden brand.