MISSION
Setup and run an online communication campaign to get first customers for testing the market relevance of a new pure digital financial product.

CHALLENGE
Create a consistent communication strategy for various online channels (landing, app stores, social media) to convince the target audience in investing their savings into a new digital type of financial product under a complete new unknown product brand.

SOLUTION
Align visual appearance, content and tone of voice of published media assets for every channel as close as possible with the user experience of the product. Use analytics and performance marketing to continuously optimize the conversion rate.